TORONTO, May 8, 2025 – PlaySpace, the leading engagement platform revolutionizing how clinicians deliver care for children, teens, and neurodivergent adults, today announced a partnership with Kaufman Licensing to expand its portfolio of licensed brand experiences in healthcare settings.

Already working with some of the world’s most beloved children’s brands, PlaySpace gives therapists the tools to create personalized, interactive environments—both in-person and virtual—that support connection, trust, and meaningful therapeutic outcomes. By integrating familiar characters and content, PlaySpace helps make therapy more engaging and approachable for clients.

“Brand licenses have proven to be incredibly meaningful to both providers and their clients,” said Matt Cohen, CEO of PlaySpace. “Familiar characters create comfort, break down barriers, and make therapy feel warm and welcoming. We’re excited to work with Kaufman Licensing to bring even more trusted brands into compliant healthcare settings and to equip therapists with powerful tools that help them connect more deeply and deliver lasting impact.”

Through this partnership, Kaufman Licensing will collaborate with entertainment and educational brands looking to make a difference, offering a unique opportunity to bring beloved properties into therapeutic spaces where they can inspire, support, and connect.

“PlaySpace gives brands a chance to show up where it matters most by supporting children and families through care, connection, and play,” said Sid Kaufman, President of Kaufman Licensing. “We’re excited to partner with properties that want to leave a lasting mark, not just in entertainment, but in people’s lives.”

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About PlaySpace

PlaySpace is an all-in-one digital platform that helps therapists and healthcare providers deliver interactive, flexible, and effective sessions for children, teens, and neurodivergent adults. With a suite of adaptable tools that fit seamlessly into clinical workflows, PlaySpace empowers providers to tailor care to each client—whether in person or online. Trusted by healthcare systems, schools, and mental health organizations, PlaySpace offers innovative, compliant solutions that enhance therapeutic engagement. Founded in 2021, PlaySpace is a wholly owned subsidiary of Modern Health Canada Inc.

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About Kaufman Licensing

Sid Kaufman is a veteran licensing executive with over 40 years of experience in entertainment and consumer products, having started his career at Deka Plastics and later managing licensing for ALF at Lorimar Telepictures. At Universal Studios, he served as President of Merchandising, leading global licensing for franchises like Jurassic Park, Miami Vice, and Universal Monsters. In 1996, he founded Total Licensing Services, representing brands such as Got Milk?, Lisa Frank, Bananas in Pajamas, and The Wiggles. Kaufman later held executive roles at Nelvana, overseeing global merchandising for hits like Franklin, Little Bear, and Beyblade, and joined UTA in 2014 to lead licensing for clients like Cocomelon, Post Malone, and Travis Kelce. In 2025, he launched Kaufman Licensing, a full-service agency focused on advisory, kids and family IP development, and brand representation.

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