(Originally published May 12, 2025)PlaySpace has announced a strategic partnership with Kaufman Licensing to integrate popular kids’ entertainment brands into its therapeutic offerings. This collaboration aims to enhance engagement and outcomes by incorporating familiar characters and narratives into therapy sessions. Sid Kaufman, a seasoned licensing executive, will spearhead this initiative, focusing on building brand partnerships that resonate with young users.
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(Kidscreen) Kids therapy platform PlaySpace hires Sid Kaufman to bring in brands
PlaySpace teams up with Sid Kaufman to bring beloved kids’ brands into digital therapy, boosting engagement through familiar characters.
PlaySpace Team
May 12, 20251 min read
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